Keynotes · Consulting · Advisory

Add light
to the work.

Durran Cage speaks to and consults for companies building the video, CRM and AI systems that make the day better for the people doing the work and the people they serve. He works from inside the work: six coaching calls a day, live data, real stores, real numbers.

Bring Durran to your stage Watch the stage reel

Live from the floor

24: years inside the customer experience
500,000+: views on his RockED training content
15,000+: people who have watched his lessons
7/day: live coaching calls with real teams

General session speaker · NAMAD✦ Keynote speaker · NHADA✦ Speaker and panelist · ASOTU CON✦ Featured guest · CBT News · CBT Live✦ Training creator · RockED✦ Founder · CAGE Automotive✦ General session speaker · NAMAD✦ Keynote speaker · NHADA✦ Speaker and panelist · ASOTU CON✦ Featured guest · CBT News · CBT Live✦ Training creator · RockED✦ Founder · CAGE Automotive✦

On stage

From the showroom floor to the general session.

NAMAD · 2022 and 2023 · shot from the tables

One year he took off his jacket to make a point about rebranding. The next year the room was still talking about it. Then a whole ballroom held up their phones and recorded a customer video with him, live.

Durran Cage on stage at the NAMAD 2023 General Session, his name on the main screen — NAMAD General Session · 2023

Durran Cage speaking at the podium at the NAMAD 2021 Annual Membership Meeting — NAMAD Annual Membership Meeting · 2021

Durran Cage presenting Quality Versus Quantity to a room of sales leaders — Quality versus quantity, live with a room of sales leaders

ASOTU CON · Sales & Culture panel

“You need to start talking about experiences. That's what you need to talk about.”

On AI taking the busywork so teams can focus on creativity, video and the human moments, and why nobody should ever apologize to a customer for their assistant.

NAMADGeneral session speaker · 2021, 2022, 2023
NHADAKeynote speaker · Family Camp
ASOTU CONSpeaker and panelist
CBT NewsFeatured guest, CBT Live · 2026

Consulting

The advisor behind the platforms.

Before a company puts a product in front of dealers and their teams, it helps to have someone in the strategy room who has worked that floor for 24 years. Durran sits in that room for training platforms and automotive technology companies, shaping what they build, what they teach and how it lands with the people doing the work.

Case · RockED

On camera and in the strategy room while a new platform became an industry name.

Durran was one of RockED's early training voices. More than 15,000 people watched his lessons, for over 500,000 views on the platform. Off camera he worked as a consultant: helping orchestrate course chapters, bringing ideas for what to teach next and running strategy sessions with the team as it grew across the industry.

Training creator
Curriculum advisor
Strategy partner

500,000+: views on his lessons
15,000+: people who watched them
1,000+: rooftops reached

Strategy sessions

A half or full day with your leadership. Where the product, the content or the team is stuck, and the move that gets it unstuck.

Curriculum and content

Chapters, scripts and learning paths built from what actually works with real customers, recorded in a voice people finish.

Going to market with dealers

How to position a product so a GM says yes, from someone who has sat on both sides of that pitch hundreds of times.

AI, CRM and video infrastructure

The Four Cs applied to your company, with an owner, a number and a weekly review on every build.

Start a consulting conversation

Why a car guy

A dealership is the hardest customer experience lab in America. Long days, high stakes, a buyer who did their homework, a team that turns over fast. If a system holds up on a Saturday showroom floor, it holds up in your business.

Employee experience

Give your best people their hours back. Automate the busywork so the talent you hired spends the day on judgment, relationships and the work only they can do.

Customer experience

Faster, more personal, more human. Video that says their name, follow up that arrives on time, and a clean handoff from the machine to a real person.

The infrastructure

Video, CRM and AI wired together with an owner, a number and a weekly review, so the system is still running on day 31 when the conference glow wears off.

Signature talks

Four talks. One idea underneath all of them.

Technology earns its place when it makes people better at being people. Every talk is tailored to your industry, your audience and the number you care about.

01 The Four CsAn AI infrastructure model any team can climb

Most companies buy AI tools and wait for a miracle. Durran teaches the layers underneath: Context (the AI knows your business), Connections (it reads live data), Capabilities (a short request becomes finished work) and Cadence (it runs without being asked). Your audience leaves knowing exactly which layer they are on and the one build that moves them up.

Keynote · 45 to 60 min
Half-day workshop
Executive session

02 60 / 30 / 10Why 100% automation is a red flag

Every vendor on the expo floor is selling full automation. Durran shows leaders how to split the work: about 60% fully automated, 30% AI-assisted with a human check before it ships, and 10% that stays proudly human. Includes the Eliminate, Automate, Delegate filter his teams run on every process before they build anything.

Keynote · 45 min
Leadership offsite
Board or ownership briefing

03 Video Is the HandshakeThe personal video playbook for customer experience

Same store, same reps, same CRM, same 90 days. The follow up with a personal video sold 6.8 times the cars. Durran breaks down why a 45-second video beats a perfect email, and how any team records, sends and measures video without a production crew. In the workshop version, everyone in the room sends their first one before lunch.

Keynote · 45 min
Hands-on workshop
Sales kickoff

04 Day 31What happens after the workshop ends

Conferences ship a demo. On day 31 the dashboard is stale and nobody owns it. This talk is about cadence, ownership and the AI-to-human handoff, so a customer stops meeting four different names in their first 72 hours. Built from the Online Experience Reviews Durran runs on real businesses every week.

Keynote · 30 to 45 min
Fireside chat
Panel

Try the model

Where does your company stand on the Four Cs?

Eight honest yes or no answers. The first layer with a gap is where your next build lives. This is the opening exercise of the Four Cs keynote.

Your next layer

Answer the eight questions

Tap each statement that is true for your company today.

Bring this to your team

4
Cadence
3
Capabilities
2
Connections
1
Context

The rule he teaches every leader

Every vendor is selling 100%.
100% is the red flag.

60%Fully automated

30%AI-assisted, a human checks it

10%Human

The 10% is the relationship. That part was never supposed to be automated.

Watch

Hear how he thinks before you put him on stage.

211 cars to 603 cars

Five minutes on the case study: one store, six months, nobody worked a longer day.

Ask Coach Cage

Real questions from leaders, answered in about a minute. Tap to play.

A day in the field

He doesn't just talk about it. He's in the store on launch day.

Balloons up, team on the lot, cameras rolling. Durran launches the playbook in person, then stays on the calls every week after so the numbers keep moving.

He brings receipts.

Every number below came from a client's own CRM reporting, measured year over year so the season is not doing the work.

211cars · Jan to Jun 2025

603cars · Jan to Jun 2026

One Kia store's internet department. No new hires, no extended hours, no change to the pay plan. Nobody worked a longer day.

+186%internet vehicles sold

2.7xfaster from lead to sale

11→16%lead close rate

6.8xthe cars when the follow up had video

Follow up with personal video140 sold

Follow up without video12 sold

90 days, same store. The team sent more emails without video and sold 11 times fewer cars.

Read the full case study →

In the room

The work happens with people.

Durran with a dealership team after a training

Durran with a team member holding a certificate

Durran taking a selfie with a sales team

A conference audience listening to Durran

Portrait of Durran Cage in a purple suit

About Durran

The operator in the room.

Durran Cage has spent 24 years in the most demanding customer experience in retail: buying a car. He founded CAGE Automotive to coach dealers, sales teams and BDCs, and built the CAGE Method (Connect, Activate, Grow, Execute) on what he saw work in real stores.

He has spoken at the NAMAD general session three years running, keynoted for NHADA and joined the stage at ASOTU CON. More than 15,000 people have watched his training, for over 500,000 views, across more than 1,000 rooftops. Today he runs six to seven live coaching calls a day, which means every story he tells on stage happened this month, with a real team and a real number attached.

He builds AI infrastructure the same way he coaches: one small task at a time, deterministic before agentic, with a human approval gate on anything that reaches a customer. Leaders outside automotive started asking for that thinking, so now he brings it to any company that wants a better day for its people and its customers.

“Adding light to my life by adding light to others.”

Book Durran

Bring the light to your stage.

Conferences, sales kickoffs, leadership offsites, association meetings, consulting engagements and media. Tell us about the room and we will come back within one business day.

Keynotes30 to 60 minutes, tailored to your audience
WorkshopsHalf day or full day, everyone leaves with something built
ConsultingStrategy, curriculum and go to market for companies serving dealers and their customers
AdvisoryFor leadership teams wiring video, CRM and AI together
MediaPodcasts, panels and live shows

Add lightto the work.